Brand Identity Design , social media design, Package Design
kazē
Date: June 2026
Spec
Kazē is a natural incense brand designed to encourage a calm, intentional start to the day.
I developed the brand identity, messaging, visual identity, and packaging design. I was inspired by their mission and values and wanted to reflect that in their branding and packaging. I wanted to evoke a sense of stillness and promote creativity.
Industry
Wellness
Project Type
Self-Initiated Brand Identity
Services
Brand Identity
Illustration
Social media design
Package design
Mornings often feel rushed and overwhelming. From the moment we wake up, we’re already thinking about what needs to get done, leaving little time to pause before moving into the day.
Incense is often associated with meditation, relaxation, or occasional rituals. Kazē reimagines it as a simple part of the everyday morning routine. Rather than asking for a new routine, Kazē fits into the one that already exists, offering a gentle reminder to slow down, take a breath, and begin the day with intention.
The visual identity is inspired by wind and rising incense smoke. I used brush-style illustrations and soft, uplifting colors to create a calm and friendly feel. The line above the “e” in the kazē logo represents incense smoke. The typography is kept simple to let the illustrations stand out. The illustrations feature faces with their eyes closed, expressing a sense of calm and quiet.
The packaging is intentionally minimal, featuring only the logo and essential information to create a clean, uncluttered experience that mirrors the simplicity of the daily ritual.
Target audience :
Working individual in their 20-50s
Having busy, fast-paced lives
Living in urban or suburban environments
Balancing work, personal responsibilities, and daily routines such as commuting, childcare, errands, or household tasks
Social media is an important touchpoint for reaching this audience in their everyday lives. I used simple messages such as “A gentle reminder to slow down,” “Take your time,” and “5 simple habits for slower mornings” to make the content feel personal and relatable. Eyecatching photography paired with the brand illustrations keeps the posts visually connected to kazē’s identity.