kazē

Kazē is a natural incense brand designed to encourage a calm, intentional start to the day.
I developed the brand strategy, positioning, visual identity, packaging design, and messaging. I was inspired by their mission and values and wanted to reflect that in their branding and packaging. I wanted to evoke a sense of stillness and promote creativity.
The identity features handwritten illustrations, a soft uplifting color palette, and minimal packaging that reflects the brand's philosophy of simplicity and quiet intention.