Brand identity design and Apparel/Merch design
KISSA
Date: June 2026
Spec
KISSA is a coffee shop inspired by the warmth and nostalgia of traditional Japanese kissaten. Through a quiet atmosphere, quality coffee, and thoughtful design, the brand encourages people to slow down, be present, and enjoy time together.
Industry
Hospitality / Café
Project Type
Self-Initiated Brand Identity
Services
Brand Identity
Illustration
Apparel/Merch Design
The color palette combines vivid red, blue, yellow, and brown to evoke a nostalgic retro atmosphere. While the colors are bold, they are balanced with muted tones and a slightly darker mood, creating a space that feels calm, warm, and inviting rather than loud or playful.
Also the handwritten logo gives KISSA a warm and approachable character. Its imperfect letterforms feel personal rather than overly corporate style.
To translate the idea into a visual identity, I looked to the warmth and character of traditional kissaten without recreating their aesthetic literally. The identity combines nostalgic references with a contemporary visual language, using rich colors, expressive typography, handdrawn illustrations, and tactile details to create a brand that feels warm, familiar, and relaxing.
Here are my rough sketch for the illustration!
This is how it turns out! with a bit of color here and there.
To extend the experience beyond the coffee shop, these illustrations are also brought to life through merchandise such as T-shirts and a tote bag.