Brand Identity Design, Package Design, website design
palette
Date: JULY 2026
Spec
palette is an at-home pottery kit designed to make pottery more accessible and enjoyable without the need for a studio or class. With themed kits for couples, families, and special occasions, the brand encourages people to explore their creativity and spend quality time with friends and family.
Industry
ceramics
Project Type
Self-Initiated Brand Identity
Services
Brand Identity
Illustration
Social media design
Package design
The goal was to position palette as a creative lifestyle brand rather than a traditional craft kit. The identity needed to feel approachable enough for beginners, while still feeling thoughtful and stylish enough to be given as a gift or enjoyed as a shared experience.
palette’s visual identity combines earthy colours, organic shapes, and modern typography to create a warm yet sophisticated feel. Inspired by handmade pottery, the brand uses natural textures, handdrawn illustrations, and refined photography to celebrate creativity and meaningful moments together.
The packaging is simple yet full of personality, combining handdrawn illustrations with sophisticated typography.
The illustrations on the front of the box are filled with “Porcelain Cream” color to make them stand out, while playful floral details add a decorative touch. A matching gift tag and paper belly band feature the floral illustrations, making the packaging perfect for gifting.
palette’s unique visual style is also reflected in its social media designs, creating a consistent and recognizable brand identity.
